Increasing Efficiency: Reasons to Use a Photography Consultant

Your time and that of your team is a valuable commodity, which is one of the reasons why working with a photography consultant is a wise choice. When you're building a library of marketing images to display your brand, it's equally important to create a strong, consistent catalog. Showcasing each of your locations can be a challenge, especially if you have many facilities across the map.

Sending multiple freelance photographers to your facilities will help you to create a large collection of images, but it's important to remember that each of those photographers will interpret instructions in their own way. This could leave you with a bulk of unusable images, especially if they're not accurate in their portrayal of some locations. Sending another photographer may rectify the situation, but it's an inefficient and increases your expenses.

How a Photography Consultant Can Help

One way to ensure a cohesive library of images while boosting the efficiency of the project is to work with a photography consultant. Not only are you assured of a certain level of consistency across multiple locations, but you also won't be forced to send out a series of photographers before one interprets your instructions to your liking. You're freed from the responsibility of managing multiple photographers, and from creating a database of marketing images from the acceptable images.

At VAMS, our mission is to make sure you have a searchable, efficient library of images with which to market your brand. We make sure each location is captured accurately and in an appealing manner, but also that the resulting photographs are indexed in a library, usable by every member of your marketing team. Accessibility across multiple locations and several marketing teams becomes a non-issue, increasing productivity and making those departments more efficient than ever. Because we understand that security is just as important as accessibility, we also work with you to ensure a high level of privacy.

Our system is backed by proven methods of image content and library creation, and a strong commitment to approaching each client with a clear vision. Our solutions are tailored to your unique needs. We also back our system with a full support team to answer questions or provide technical support for cloud-based technologies. Call or contact us today to discuss all the ways our system can make your marketing department more efficient, more productive and more effective while refining your brand image.

Why Visual Asset Management Is Important

As a business owner or project manager, you understand how important it is to safeguard your assets. You'd never leave the petty cash fund out in the open, or allow your properties to fall into disrepair. You know that your good reputation is contingent upon keeping everything clean, organized and up-to-date. What you may not realize is that your assets include more than your property and service menu. All of the marketing and promotional tools in your arsenal are also assets, which is why everyone at VAMS is committed to helping your manage your visual assets in a functional, efficient manner.

What are Visual Assets?

Marketing is a make-or-break area for any business, regardless of their size or scope. Your visual assets are, in short, any images or info graphics you use to make your marketing schemes more eye-catching and effective. Graphic designs, logos, photographs of your properties and pictures of menu offerings are all visual assets. Everything from the letterhead on your corporate stationery to the photos you use to advertise your facilities are visual assets. These assets require the same care and attention as any others under your corporate umbrella, something the staff at VAMS understands completely.

How Can VAMS Help?

At Visual Asset Management Solutions, we offer a wide range of customized services with the aim of helping you to manage and take full advantage of all your visual assets. Our tailored approach to content generation, organization and storage is designed to help your creative and marketing departments maximize their efficiency and effectiveness through proven management techniques.

If there are several properties and facilities under your corporate umbrella, our creative team will ensure cohesively-themed photography and image capture across the board. This helps you to establish a brand image, and to portray all of your properties in a consistent and appealing manner. After we've helped you to build a library of visual assets, we'll help you organize it in the most efficient possible manner. We also offer cloud storage and intranet services, ensuring both accessibility and security.

Working with our staff allows you to build a fully customized management program for all your visual assets. We'll evaluate your existing methods and help you look for ways to boost efficiency and organization, while providing you with the images you need to present a united front to all your clients, across all of your locations. Contact us today to discuss your visual asset management needs, and to find out how we can help you take a fresh, innovative approach to storing and organizing those images.

Healthcare Photography and Visual Asset Management

The healthcare sector can be a highly competitive field, especially when it comes to assisted living or other long-term care facilities. Your clients are looking for plenty of assurance that they're placing their loved ones in the right hands, which is why it's so important to create a strong marketing plan. When your brand includes multiple facilities across a variety of locations, it becomes even more important to present a cohesive form of brand consistency. The marketing teams under your purview, whether you're working with a centralized department or a separate team for each location, need to have a library of strong images with which to build promotional materials.

Our services include not only the building and implementation of an image library, but also capturing the images it will contain. Rather than working with a variety of photographers in every facility, each of whom will interpret instructions in their own manner, we handle photo shoots at all of your locations. Our system is designed to provide each of our clients with a unified vision and brand consistency across the board.

Why Consistency is Key

Marketing a concept with outlets in multiple cities means that your web, print and mailing promotions all need to appeal to prospective clients in each market. You can create promotional materials featuring photos and images from only one location, but they don't give potential customers in other markets the same brand image. Targeted marketing will require you to have images on hand for each location, and national campaigns with a cohesive blend of images from all your outlets makes sure people across the country have a strong, positive perception of your brand. Our system is tailored to the needs of each client, and created specifically to facilitate brand consistency for multi-outlet companies. Healthcare photography is especially important, as it allows people who are considering your facilities to form a positive view of the locations in their area.

Why Our System Works

One of the reasons why our system is so successful is our commitment to customization and a fresh approach for each client. We'll evaluate your existing image library and storage system, then work with you to determine where changes need to be made. We'll procure new images by sending photographers to each of your outlets, then create a searchable, easily navigated library to store them. When your marketing team needs to find a specific image for their next campaign, the efficiency of our program allows you to reduce wasted time and dramatically increase productivity.

At VAMS, we understand the unique needs of our clients in the healthcare industry. Contact us to discuss your visual asset management needs. Together, we'll create a library full of attractive, appealing images with plenty of impact. Then we'll make those images accessible to all of your marketing departments and members of your team, while still providing the security you need to guard your brand image.