Friday, November 22, 2013

How Does VAMS Help Me Store and Organize My Images?

Photography and visual images are a strong part of any marketing plan. Both prospective and existing clients respond more favorably to promotional materials that provide a visual representation of your brand. When your network encompasses multiple outlets, it also becomes more important to create a consistent imaging solution for all of those locations. Visual Assets Management Solutions (VAMS) was created specifically to cater to the needs of today's multiple-outlet corporate audience, providing image hosting, organization and storage solutions for marketing and promotional use.


Cloud Storage
Whether you have multiple marketing departments to meet the needs of each location, or a centralized department tasked with handling promotions for the company as a whole, cloud storage makes image management a breeze. Authorized personnel will be able to access image data from anywhere, making it easy to telecommute or work across departments in multiple cities. No more bulky email attachment, hosting on a third-party download site or resorting to external storage for image sharing. VAMS stores your images through a secure, encrypted cloud solution that's still easy for partners and employees to access whenever they need to do so.

Evaluation and Consulting
If you already have a visual data library, we will evaluate your existing images and how they're stored to help streamline the solution. At VAMS, we're experts on finding all the less than optimal aspects of image management and asset library creation, then helping you to adjust them in order to maximize productivity and efficiency. Whether your system requires a few simple changes or a complete redesign, we're able to help you and your team reach your goals. We also provide training and support for your marketing and data management team, with 24/7 support for cloud technology and support throughout the business day for questions about your asset library.

Intranet
Some of our corporate clients prefer intranet storage for their visual asset library. This is why we offer a full intranet set-up and support service, which will restrict access to your data to only defined corporate members. This private server allows everyone on your team to post and share information, while making sure that it's only visible to the right people within your network.




Whether you need high resolution images for print application, video or web-ready images for social media promotions, VAMS has you covered with a variety of high-end services and full support. Contact us today to discuss your unique needs, and we'll devise a fully customized solution guaranteed to meet your expectations. From the conceptualization process to the day of launch and beyond, our staff will be with you every step of the way to creating and utilizing your customized image asset storage and management solution.

Monday, November 11, 2013

Maintaining Image Consistency with Multiple Photography Shoots


Staging multiple photography shoots at each of your outlets can be a nightmare when it comes to maintaining brand and image consistency. But it doesn’t have to be. By working with a visual asset manager and having one dedicated photographer's vision reflected in your visual library, you can achieve the marketing scheme consistency you need for effective branding.

How Multiple Photography Shoots Help
When you have several facilities under your corporate umbrella, you need to present an image to clients across the country that reflects each location. Your customers will base their expectations on the images used in marketing and advertising, so it's important that those photos accurately portray every facility in your network. Our image library management system is built upon the concept of providing a strong foundation through on-site photography at every location. This ensures a consistent vision across the board, which allows you to create a library of images that maintain brand consistency.

Our photographers visit each and every location in your corporate network, bringing the same vision and methods to each shoot. You're left with a cohesive library of digital photos accurately reflecting your brand image. You no longer have to rely upon multiple photographers in each location interpreting photo shoot instructions differently, or use images from one location to represent the scope of your entire brand. When it's time to create promotional mailers, websites and marketing posts, you're able to represent your brand in a consistent, appealing manner. Clients will have a clear and accurate idea of your corporate image, and you'll be able to better reach your target audience with eye-catching marketing materials.

Organization and Image Management
Once location photo shoots are completed, you'll need an organized image library. We'll work with you to evaluate existing digital image storage solutions, and to find ways of making it more streamlined. After launching your new management solution for the images from multiple photography shoots, you'll also be able to navigate your sizable library with efficiency and effectiveness. No more browsing through an endless list of images to find the right one. You'll know where each image is located, and how to find the ones that best suit any marketing theme.

With a strong image library and image asset management system, you'll be able to boost your marketing department's productivity while increasing the effectiveness of their efforts. Contact us to discuss your need for multiple photography shoots, on location at each of your facilities. We'll devise a plan for those shoots, along with a method of organizing the visual images obtained through the photo shoots for marketing and promotional materials. Our proven system will allow you to establish a consistent brand image across all of your locations, and to market them in the most effective manner.

Friday, November 1, 2013

Visual Asset Management for Multi-Outlet Companies



Maintaining consistency in branding across the board when your corporate structure includes several outlets presents a unique challenge. Your clients will arrive at one facility with clear expectations, based upon the visual image you've projected through marketing and ad copy. When your images from one outlet don't quite depict the reality of every location, the crucial first impression is one of distrust.
One of the primary reasons behind the establishment of VAMS was our own experience with just how difficult maintaining visual brand consistency can be. Our multi-site clients have a unique set of needs, which is something we understand on a fundamental level. We tailor our approach to visual asset management with each and every client, understanding that no two are alike.

Building a Foundation for Strong Branding
When you have several facilities within your corporate network, you face the challenge of creating a consistent brand image for marketing. Our media specialists have a strong background in image library creation for multi-site companies, which means we're able to build a foundation for your your visual branding. Our media specialists oversee your company photo shoots, working to create an image library capable of reflecting your brand from one location to the next.

Our innovative approach to brand management and visual content creation allows your marketing department to reach unprecedented levels of efficiency. Instead of having a different contractor and creative specialist in every city, we work to make sure your brand is uniformly represented. Your marketing specialists won't struggle to create a cohesive image from disparate sources, because the images themselves are created with consistency in mind.

How VAMS Can Revolutionize Your Approach to Visual Marketing
We work with leaders from healthcare facilities to hospitality outlets, so our specialists are well-versed in working with clients from a wide array of industries. Because our area of specialization lies within multi-site operations and chain branding, we bring a fresh and effective approach to building your visual branding image library. VAMS specialists understand your need to present a united brand image from one location to the next, and have the know-how to make it happen in short order.


If you're interested in creating a more effective and efficient method of boosting brand visibility while maintaining high standards of consistency, let's discuss your options. We work with each of our clients on an individual level, bringing fully customized systems to the table to ensure peak marketability. We understand that there are no one-size-fits-all solutions when it comes to image and visual branding strategies, so every project is approached from your individual perspective. Contact us to find out how we'll elevate your brand by creating a visual assets management system to revolutionize your approach to marketing.