Maintaining Image Consistency for Multi-Site Facilities

One of the biggest challenges facing marketing directors which work for corporations that have multi-site facilities is maintaining image consistency for their brand. The issue is generally dealt with in one or two ways. One is simply do your best to give consistent direction to the photographers being used at each site, and the other, is to use more generic photos from one site to try focus on consistency more than on portraying reality. Neither of these solutions are ideal.

Even with consistent direction provided to each photographer or videographer, every professional will interpret that direction a bit differently. Image creation is an art form and the artist behind the lens will make a significant difference in how images are shot, as will the equipment being used by each media specialist. There may be a few situations where a corporation's multi-site facilities remain visually consistent from one location to the next, but that is generally not the case. So using the same marketing images to represent all locations can be out of the question in many situations. Walking into a facility and finding it not as pictured in the marketing media can immediately put a customer or an investor in a negative mindset.

At VAMS, we dealt with all these scenarios in the past. The difficulty in maintaining consistency for multi-site clients was part of what inspired our existence. The only way to truly maintain the consistency in your images from one site to the next is to hire the same media specialist to oversee all the shoots. That's why we specialize in creating image libraries for multi-site facilities across the United States and Canada.

Not all media companies are setup with this concept in mind. Most utilize different media specialists at different locations and try to marry the shots as best they can. The photographer at the Toronto shoot has no idea what the photographer at the Miami shoot is focusing on and vice-versa. With a media company that provides all their image creation in-house, you can be assured that the image creation and quality will remain uniform from every site. The image consistency that is applied to your marketing materials will assist in maintaining a consistent, high quality brand image.

We've worked with assisted living facilities, the hospitality industry and several other corporations dealing with the issue of maintaining image consistency for multi-site facilities. Our streamlined process allows us to always maintain the image consistency they need for brand marketing, while also operating on a much more efficient basis than can be expected from multiple contractors handling each location.

If you'd like to hear just how we can provide that same consistency for your image library, contact us for more information