Organization Equals Efficiency and Efficiency Equals Savings

Organization equals efficiency and efficiency equals cost savings. One of the most frequent questions we receive from marketing managers is - "How do I organize my images so that I can find what I need when I need it?"

It's a common problem. You have in your mind's eye the exact type of image that will fit perfectly in a particular spot in your new brochure or the blog post you're creating, but you end up wasting an unbelievable amount of time scanning through images trying to find it. Anyone who deals with marketing and promotional layouts of any kind has dealt with this frustrating scenario. As a photographer with literally millions of images, so have I. But not anymore!

I decided we needed to commit the time to developing a system to organize my images so that we could always find just the image we wanted in a very short amount of time. And, yes, it took a large investment of our own time to come up with an organizational system that fits with most any search scenario, but we did it. No more wasting time scanning through dozens or hundreds of photography images. A few quick entries into our database search and the search is narrowed down to a limited few that match what we're looking for.

Just like most companies, I’m not the only one who needs access to those images. Creating a system that would make sense to others and be readily accessible to others was also key. We also wanted it to be user friendly for new employees to keep training time down to a minimum. Efficient, easy and accessible – those were our three main criteria for the project. We’re excited to say that we achieved all three!

As our clients continued to ask the question – “How can I organize my images?” – we quickly realized that our catalog for photos would work for them as well. So, we began offering our visual asset management system as a service to our clients. Their mages are securely stored on the Cloud for easy access from any location. The images are each carefully cataloged according to our exclusive organization system. Then the client is provided the secure access codes and easy to follow directions for searching their custom visual library.

Could you develop an organized and searchable visual library yourself? Of course you could, so, could many of our clients. Why don’t they? Time! We’ve already invested the time and research into creating what we believe is the very best virtual asset management system there is. Why start from scratch?

We enjoy hearing the enthusiasm in the voices of marketing managers as they first begin accessing and utilizing the system. It makes their jobs so much easier!

If you’d like to hear how our services can benefit your organization, contact us. We’d be happy to tell you about this great system we developed to organize my images. I know it could work for you too!