Increasing Efficiency: Reasons to Use a Photography Consultant

Your time and that of your team is a valuable commodity, which is one of the reasons why working with a photography consultant is a wise choice. When you're building a library of marketing images to display your brand, it's equally important to create a strong, consistent catalog. Showcasing each of your locations can be a challenge, especially if you have many facilities across the map.

Sending multiple freelance photographers to your facilities will help you to create a large collection of images, but it's important to remember that each of those photographers will interpret instructions in their own way. This could leave you with a bulk of unusable images, especially if they're not accurate in their portrayal of some locations. Sending another photographer may rectify the situation, but it's an inefficient and increases your expenses.

How a Photography Consultant Can Help

One way to ensure a cohesive library of images while boosting the efficiency of the project is to work with a photography consultant. Not only are you assured of a certain level of consistency across multiple locations, but you also won't be forced to send out a series of photographers before one interprets your instructions to your liking. You're freed from the responsibility of managing multiple photographers, and from creating a database of marketing images from the acceptable images.

At VAMS, our mission is to make sure you have a searchable, efficient library of images with which to market your brand. We make sure each location is captured accurately and in an appealing manner, but also that the resulting photographs are indexed in a library, usable by every member of your marketing team. Accessibility across multiple locations and several marketing teams becomes a non-issue, increasing productivity and making those departments more efficient than ever. Because we understand that security is just as important as accessibility, we also work with you to ensure a high level of privacy.

Our system is backed by proven methods of image content and library creation, and a strong commitment to approaching each client with a clear vision. Our solutions are tailored to your unique needs. We also back our system with a full support team to answer questions or provide technical support for cloud-based technologies. Call or contact us today to discuss all the ways our system can make your marketing department more efficient, more productive and more effective while refining your brand image.

Why Visual Asset Management Is Important

As a business owner or project manager, you understand how important it is to safeguard your assets. You'd never leave the petty cash fund out in the open, or allow your properties to fall into disrepair. You know that your good reputation is contingent upon keeping everything clean, organized and up-to-date. What you may not realize is that your assets include more than your property and service menu. All of the marketing and promotional tools in your arsenal are also assets, which is why everyone at VAMS is committed to helping your manage your visual assets in a functional, efficient manner.

What are Visual Assets?

Marketing is a make-or-break area for any business, regardless of their size or scope. Your visual assets are, in short, any images or info graphics you use to make your marketing schemes more eye-catching and effective. Graphic designs, logos, photographs of your properties and pictures of menu offerings are all visual assets. Everything from the letterhead on your corporate stationery to the photos you use to advertise your facilities are visual assets. These assets require the same care and attention as any others under your corporate umbrella, something the staff at VAMS understands completely.

How Can VAMS Help?

At Visual Asset Management Solutions, we offer a wide range of customized services with the aim of helping you to manage and take full advantage of all your visual assets. Our tailored approach to content generation, organization and storage is designed to help your creative and marketing departments maximize their efficiency and effectiveness through proven management techniques.

If there are several properties and facilities under your corporate umbrella, our creative team will ensure cohesively-themed photography and image capture across the board. This helps you to establish a brand image, and to portray all of your properties in a consistent and appealing manner. After we've helped you to build a library of visual assets, we'll help you organize it in the most efficient possible manner. We also offer cloud storage and intranet services, ensuring both accessibility and security.

Working with our staff allows you to build a fully customized management program for all your visual assets. We'll evaluate your existing methods and help you look for ways to boost efficiency and organization, while providing you with the images you need to present a united front to all your clients, across all of your locations. Contact us today to discuss your visual asset management needs, and to find out how we can help you take a fresh, innovative approach to storing and organizing those images.

Healthcare Photography and Visual Asset Management

The healthcare sector can be a highly competitive field, especially when it comes to assisted living or other long-term care facilities. Your clients are looking for plenty of assurance that they're placing their loved ones in the right hands, which is why it's so important to create a strong marketing plan. When your brand includes multiple facilities across a variety of locations, it becomes even more important to present a cohesive form of brand consistency. The marketing teams under your purview, whether you're working with a centralized department or a separate team for each location, need to have a library of strong images with which to build promotional materials.

Our services include not only the building and implementation of an image library, but also capturing the images it will contain. Rather than working with a variety of photographers in every facility, each of whom will interpret instructions in their own manner, we handle photo shoots at all of your locations. Our system is designed to provide each of our clients with a unified vision and brand consistency across the board.

Why Consistency is Key

Marketing a concept with outlets in multiple cities means that your web, print and mailing promotions all need to appeal to prospective clients in each market. You can create promotional materials featuring photos and images from only one location, but they don't give potential customers in other markets the same brand image. Targeted marketing will require you to have images on hand for each location, and national campaigns with a cohesive blend of images from all your outlets makes sure people across the country have a strong, positive perception of your brand. Our system is tailored to the needs of each client, and created specifically to facilitate brand consistency for multi-outlet companies. Healthcare photography is especially important, as it allows people who are considering your facilities to form a positive view of the locations in their area.

Why Our System Works

One of the reasons why our system is so successful is our commitment to customization and a fresh approach for each client. We'll evaluate your existing image library and storage system, then work with you to determine where changes need to be made. We'll procure new images by sending photographers to each of your outlets, then create a searchable, easily navigated library to store them. When your marketing team needs to find a specific image for their next campaign, the efficiency of our program allows you to reduce wasted time and dramatically increase productivity.

At VAMS, we understand the unique needs of our clients in the healthcare industry. Contact us to discuss your visual asset management needs. Together, we'll create a library full of attractive, appealing images with plenty of impact. Then we'll make those images accessible to all of your marketing departments and members of your team, while still providing the security you need to guard your brand image.

How Does VAMS Help Me Store and Organize My Images?

Photography and visual images are a strong part of any marketing plan. Both prospective and existing clients respond more favorably to promotional materials that provide a visual representation of your brand. When your network encompasses multiple outlets, it also becomes more important to create a consistent imaging solution for all of those locations. Visual Assets Management Solutions (VAMS) was created specifically to cater to the needs of today's multiple-outlet corporate audience, providing image hosting, organization and storage solutions for marketing and promotional use.

Cloud Storage

Whether you have multiple marketing departments to meet the needs of each location, or a centralized department tasked with handling promotions for the company as a whole, cloud storage makes image management a breeze. Authorized personnel will be able to access image data from anywhere, making it easy to telecommute or work across departments in multiple cities. No more bulky email attachment, hosting on a third-party download site or resorting to external storage for image sharing. VAMS stores your images through a secure, encrypted cloud solution that's still easy for partners and employees to access whenever they need to do so.

Evaluation and Consulting

If you already have a visual data library, we will evaluate your existing images and how they're stored to help streamline the solution. At VAMS, we're experts on finding all the less than optimal aspects of image management and asset library creation, then helping you to adjust them in order to maximize productivity and efficiency. Whether your system requires a few simple changes or a complete redesign, we're able to help you and your team reach your goals. We also provide training and support for your marketing and data management team, with 24/7 support for cloud technology and support throughout the business day for questions about your asset library.

Intranet

Some of our corporate clients prefer intranet storage for their visual asset library. This is why we offer a full intranet set-up and support service, which will restrict access to your data to only defined corporate members. This private server allows everyone on your team to post and share information, while making sure that it's only visible to the right people within your network.

Whether you need high resolution images for print application, video or web-ready images for social media promotions, VAMS has you covered with a variety of high-end services and full support. Contact us today to discuss your unique needs, and we'll devise a fully customized solution guaranteed to meet your expectations. From the conceptualization process to the day of launch and beyond, our staff will be with you every step of the way to creating and utilizing your customized image asset storage and management solution.

Maintaining Image Consistency with Multiple Photography Shoots

Staging multiple photography shoots at each of your outlets can be a nightmare when it comes to maintaining brand and image consistency. But it doesn’t have to be. By working with a visual asset manager and having one dedicated photographer's vision reflected in your visual library, you can achieve the marketing scheme consistency you need for effective branding.

How Multiple Photography Shoots Help

When you have several facilities under your corporate umbrella, you need to present an image to clients across the country that reflects each location. Your customers will base their expectations on the images used in marketing and advertising, so it's important that those photos accurately portray every facility in your network. Our image library management system is built upon the concept of providing a strong foundation through on-site photography at every location. This ensures a consistent vision across the board, which allows you to create a library of images that maintain brand consistency.

Our photographers visit each and every location in your corporate network, bringing the same vision and methods to each shoot. You're left with a cohesive library of digital photos accurately reflecting your brand image. You no longer have to rely upon multiple photographers in each location interpreting photo shoot instructions differently, or use images from one location to represent the scope of your entire brand. When it's time to create promotional mailers, websites and marketing posts, you're able to represent your brand in a consistent, appealing manner. Clients will have a clear and accurate idea of your corporate image, and you'll be able to better reach your target audience with eye-catching marketing materials.

Organization and Image Management

Once location photo shoots are completed, you'll need an organized image library. We'll work with you to evaluate existing digital image storage solutions, and to find ways of making it more streamlined. After launching your new management solution for the images from multiple photography shoots, you'll also be able to navigate your sizable library with efficiency and effectiveness. No more browsing through an endless list of images to find the right one. You'll know where each image is located, and how to find the ones that best suit any marketing theme.

With a strong image library and image asset management system, you'll be able to boost your marketing department's productivity while increasing the effectiveness of their efforts. Contact us to discuss your need for multiple photography shoots, on location at each of your facilities. We'll devise a plan for those shoots, along with a method of organizing the visual images obtained through the photo shoots for marketing and promotional materials. Our proven system will allow you to establish a consistent brand image across all of your locations, and to market them in the most effective manner.

Visual Asset Management for Multi-Outlet Companies

Maintaining consistency in branding across the board when your corporate structure includes several outlets presents a unique challenge. Your clients will arrive at one facility with clear expectations, based upon the visual image you've projected through marketing and ad copy. When your images from one outlet don't quite depict the reality of every location, the crucial first impression is one of distrust.

One of the primary reasons behind the establishment of VAMS was our own experience with just how difficult maintaining visual brand consistency can be. Our multi-site clients have a unique set of needs, which is something we understand on a fundamental level. We tailor our approach to visual asset management with each and every client, understanding that no two are alike.

Building a Foundation for Strong Branding

When you have several facilities within your corporate network, you face the challenge of creating a consistent brand image for marketing. Our media specialists have a strong background in image library creation for multi-site companies, which means we're able to build a foundation for your your visual branding. Our media specialists oversee your company photo shoots, working to create an image library capable of reflecting your brand from one location to the next.

Our innovative approach to brand management and visual content creation allows your marketing department to reach unprecedented levels of efficiency. Instead of having a different contractor and creative specialist in every city, we work to make sure your brand is uniformly represented. Your marketing specialists won't struggle to create a cohesive image from disparate sources, because the images themselves are created with consistency in mind.

How VAMS Can Revolutionize Your Approach to Visual Marketing

We work with leaders from healthcare facilities to hospitality outlets, so our specialists are well-versed in working with clients from a wide array of industries. Because our area of specialization lies within multi-site operations and chain branding, we bring a fresh and effective approach to building your visual branding image library. VAMS specialists understand your need to present a united brand image from one location to the next, and have the know-how to make it happen in short order.

If you're interested in creating a more effective and efficient method of boosting brand visibility while maintaining high standards of consistency, let's discuss your options. We work with each of our clients on an individual level, bringing fully customized systems to the table to ensure peak marketability. We understand that there are no one-size-fits-all solutions when it comes to image and visual branding strategies, so every project is approached from your individual perspective. Contact us to find out how we'll elevate your brand by creating a visual assets management system to revolutionize your approach to marketing.